Meghan Hill
Sunday, 19 January 2014
Evaluation 5: What kind of media institution might distribute your media product and why?
I have decided that Bauer Media institution will distribute my music magazine. Due to their success, it operates in 16 countries worldwide, and therefore I feel that Bauer Media Group would be the ideal media institution to distribute my music magazine. Bauer Media Group compromises 300 magazines worldwide including some of the biggest selling music magazines such as, Q magazine and Kerrang! Considering Q is owned by this institution and how successful it has been with the indie rock music genre of the magazine, I feel that that is why my indie rock magazine would benefit from being distributed by Bauer Media Group.
On the other hand, my text is aimed at a mass audience. This is because firstly, it has a wide audience, so the target market is very broad. Also with really popular, well knows artists such as Lana del Ray and Lilly Allen included in the magazine or music genre; indie rock, the mass audience would even be interested in these features. So therefore, I have decided to aim my magazine to the mass audience rather than the niche audience as the mass market is the largest group of consumers for a specified industry product.
Also, looking at the nrs readerships,you can see that Q have a big audience and is a very successful magazine. Therefore, because Q are distributed by Bauer Media Group I feel that my music magazine would hopefully also become a huge success if it was distributed my the same media group.
Ideally, I would stock my music magazine in a recognised shop WHSmith as it is a very easily accessed shop. WHSmith shops appear in places a lot, for instance, you always see a WHSmith in airports and shopping centres. Having an easy access to WHSmith is a very good thing. However, if I decided to stock my music magazine in shops such as telco or asda, then you would have to go out to that certain shop to buy it, whereas, WHSmith appears in many shopping centres.
Thursday, 16 January 2014
Subscribe to:
Posts (Atom)