Brief history of the magazine
Q was founded by Mark Ellen and David Hepworth and it was first published in October 1986. Q was originally called Cue, but the name was changed so that it wouldn't be mistaken for a snooker magazine. Q is the UK's No. 1 actively-purchased music magazine. It is also now written and edited by Matt Mason. It's a monthly magazine that celebrates everything that's great in rock and roll. Since Q was launched in 1986 it has built an international reputation for quality amongst fans, stars and the music industry. Q has featured some of the world's biggest artists, such as, Adele, Rihanna, Radiohead, Oasis, Lady Gaga, Coldplay, Kings Of Leon, Lilly Allen and many more.
What is the typical content?
In Q magazine the contents usually includes an extensive review section, new releases and concert reviews. However, most of the magazine concentrates on interviews with modern music artists. Although the magazine is very popular for the lists it makes, it has created many, ranging from 'The 100 Greatest albums' to the '100 Greatest songs of all time'. Every issue of Q has a different message on the spine, this keeps readers interested as they try and work out what the message has to do with the contents of the magazine. Lastly, often promotional gifts are given away, such as cover-mounted CDs or books.
Who is the typical reader?
31.7% of the Q readers are female when the other 68.3% are male, this doesn't surprise me because I feel that men are more into a more varied music genre whereas woman prefer up to date, more feminine magazines. Statistics also show that younger people tend to read Q more than older people do. To show this; 35.5% people read Q aged 15-24, however, 1,4% of people read it aged 65+. Also, 70% of the reader are ABC1 profile which shows that most of the reader are higher class.
What I found interesting about the typical readers of Q magazine was that more young people read it. I personally thought that because of the rock and roll music genre, that the readers would be mainly aged between 35 and 54.
Chosen magazines' house style
Firstly, in the house style of Q magazine each issue published has the same masthead, this is to create a consistency throughout the magazine so it will therefore, make it easier for viewers to recognise which magazine they are purchasing. The masthead is always in the top left of the magazine and sometimes it is overlapped by the main image, this interests the reader to be tempted by the artist on the front cover. Also, the colour of the masthead is always red background with a white font. This is to keep a consistency throughout so it will help the readers recognise the magazine.
Producing and distributing of Q magazine
Q was distributed by Gareth Viggers and it was produced by John refolds who was even nominated for Q magazine producer of the year.
How are social groups represented in your magazine?
In Q magazine it is aimed at a more mature audience so the readers won't try so hard to look like the people in the magazine.
Brief history of the magazine
Kerrang! commenced publication on 6th June in 1981 and was edited by Geoff Barton, initially as a one-time supplement in the Sounds newspaper. Launched as a monthly magazine, Kerrang! began to appear on a fortnightly basis later, and in 1987 it went weekly. Angus Young of AC/DC appeared on Kerrang!'s first cover. Kerrang! magazine is now the worlds largest weekly music magazine which is written and edited by James McMahon.
What is the typical content?
Kerrang! includes full page advertisements for music companies such as HMV and Play.com as well as promoting other retailers such as Virgin, Playstation, xBox, alternative clothing and jewellery manufacturing and concert ticket lines. Pages of letter, drawings and photos, reader's polls, gig reviews, editorial team recommended entertainment, competitions and the Kerrang! diary of upcoming gigs all give the readers a chance to respond and share their views and opinions.
Who is the typical reader?
Kerrang! aims itself more at a male audience and appeals to them by using content such as hard rock and metal iconic male bands on the front cover pulling angry faces or violent expressions. Devoted audience of rock fans is made up of 60% males and 40% females with Kerrang!’s demographic fall into social class D-C. . It is evident that the magazine is aimed at a young audience, through the use of graphics, fonts, layouts and presentation.Kerrang! is aimed at the youth and their lifestyles. It has a contemporary and up-to-date look, making use of modern typefaces and a down-to-earth feel.
Chosen magazines' house style
The masthead on Kerrang! is not always in the same colour but is always in the same sans serif font. The masthead is always featured at the top of the front cover with an effect on it that makes it look smashed up, this gives the reader a clear idea of what music genre the magazine is. The masthead is always very similar on each issue so the reader recognises the the magazine in the future. The main image on the front cover sometimes overlaps the masthead which draws the viewers attention to the artist who may have a link to one of the main articles inside.
Producing and distributing of Kerrang! magazine
Kerrang! magazine is produced and distributed by the Bauer media group Bauer have also invested in Seymour which is an international distributing company allowing Kerrang! to be distributed across the world.
How are social groups represented in your magazine?
In Kerrang! it is aimed at a male and female teenagers around the age of 14 to 25 who are interested in alternative and rock music.
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