Denotation' tends to be described as the definitional, 'literal', 'obvious' or 'commonsense' meaning of a sign. Whereas the term 'connotation' is used to refer to the social and cultural factors and 'personal' associations (ideological, emotional etc.) of the sign.
So denotation being the thing itself and connotation being the meanings we describe to that thing, some examples are;
Denotation;
- Blonde hair
Connotation;
- 'Dumb blonde, jealousy...
Denotation;
- House, home, residence all mean the same thing but all have different connotations...
Connotation;
- Home: cozy, loving, comfortable
- House: the actual building or structure
- Residence: cold, no feeling
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